Kindly hover your mouse cursor on the images to check out our journeys
from the beginning of our brand creation up until to our second video!

Our brand was established in the second quarter of our school year. During the process of deciding on our logo, we decided to become a fashion brand. This was because it was related to our Math subject in IPBA, and the logo needed to be in the shape of a triangle with measurements. Our leader Marielle came up with the idea of using a hanger as the logo.

When creating the name for our brand, we thought it to be connected to our first quarter IPBA subject, so we chose a name with a meaning of empathy. Andra means "defender of people." But come to think of it, Andra defends people who are not confident enough to step out to their fashion gamezone. We exist to help them.

When we made our initial video, our main goal was to make it as imaginative and amusing as we could. This was important because it would serve as a strong basis for introducing our brand. However, we also wanted to ensure that it was dependable from the start so that viewers would trust us more deeply in future endeavors.

Our most recent video aimed to demonstrate that Andra is open to collaborating with other brands that share the same objectives as us. We had a brilliant idea (both brands did) that we would complement each other perfectly, based on what each brand had to offer. The process of making this second video was enjoyable, with more people involved in the filming process and plenty of laughter shared behind the scenes. In summary, we aimed to create a short and trendy video.